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7 Easy Steps To Market Your Dental Practice During The COVID-19 Pandemic

Updated: Jun 24



The COVID-19 pandemic has led to an immediate pause within the dental industry. However, this halt WILL END; therefore, it is necessary to utilize digital marketing. Although online marketing may be new for dental practitioners, it is important to learn and use what is accessible right now. This post, brought to you by Stiddle, will provide you key tips to overcome challenges created by the coronavirus.


So, what are some options for marketing a dental practice?


1. Teledentistry.


What is it? Teledentistry is a way of allowing for a patient-practitioner relationship whilst being at home. It can include online consultations or high-tech monitoring of patients. Teledentistry creates a clear path for communication and is highly beneficial for keeping your practice afloat.

  • Creates a way for your dental office to continue booking appointments and hold them remotely. For instance, holding post-procedure consultants.

  • If a patient needs an emergency dentist, they can get instant assistance from their own homes.

  • As a whole, improves one's access to dental care.



2. Social media presence.


Social media is crucial when it comes to online marketing; especially with the world's current crisis, people are plugging into social media now more than ever before. Research from a New York Times analysis demonstrates how the virus has pushed a vast amount of individuals to get connected via social media as a result of the order to stay home.


Here are some ways to take advantage of this!

  • If you don’t already have social media accounts; such as Facebook/Instagram, create some and start posting content to gain user’s attention.

  • Post content at least once or twice a week to stay consistent with your followers.

  • Explain the benefits of choosing you versus another dental practice.

  • You can make potential patients aware of your utilization of teledentistry through social media posts/ ad campaigns.


3. Website activity.


In the climate of our current crisis, your website is the equivalent of having a patient come to your clinic to get an inside scoop on how you can help them better than another clinic can. This is why it is critical to stay active and address your steps on working with patients while remaining quarantined.


Additionally, updating your website will further your search engine optimization (SEO) rankings on top search engines; such as Google. Increasing your rankings will hand-in-hand increase your website traffic and provide your dental practice further exposure.


Here at Stiddle, we produce new content multiple times a week across both our website and social media accounts to increase web traffic. Staying on top of your online presence is crucial when you are searching for ways to get your name out to others.


4. Live chat/video.


Implementing a live chat system across your website will allow for interested individuals who come across your site to ask you direct questions instantly.

  • Provides feedback at an optimal speed.

  • Leads more people to your website.


Hosting live video events across your social media platforms will drive even greater traffic in the process of your dental marketing.

  • Creates opportunity for interested patients to see you virtually and get a sense of what your clinic stands for.


5. Discounts.


Especially with the coronavirus crisis, many people are trying to find ways to save money.

  • Introduce sales and advertise how your dental care is more affordable in relation to your competitors.

  • Creates an image of your company being empathetic for the losses during this time.

6. Ads.


Dental marketing advertisements are crucial for increasing the likeliness that someone will come across your website or social media accounts.


If you aren’t sure how to utilize digital ads, we highly recommend checking out Stiddle! Stiddle is an online advertising platform that lets you run advertisements online in the easiest possible way. Stiddle gives you the ability to run pre-targeted Facebook ads to fit your target customer using artificial intelligence. Ohh, and did I mention it's less than three bucks a day? Since your dental clinic is currently moved to an online system, with the click of a button, Stiddle can assist in all your online advertising needs!

If you are interested in a FREE TRIAL, Click Here.


7. E-newsletters.


E-newsletters present a way to stay in touch with your current patients and keep them in the loop of any updates within your clinic.

  • Cost-effective.

  • Drives sales.

  • Creates an expansion in your social media community.


Conclusion


It is key to keep in mind that we are all going through these changes brought to us by the COVID-19 crisis together. Although there is a lot of adjusting to do, we as a community need to work with one another to get through these unprecedented times.


Make sure to practice social distancing and stay safe!


To help you manage your business through the coronavirus crisis, Stiddle has created a toolkit for businesses and a customizable flyer for businesses to communicate their coronavirus efforts to customers.


Stiddle — aims to bring you inspiration from leading respected marketing experts.



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