Making use of social media advertising for your small business is an important tactic for increasing your revenue.
From connecting to a greater audience to enhancing your relationship with existing customers to solidifying your brand name–social media does it all.
This post, brought to you by Stiddle, will outline why it is necessary for your small business to implement social media advertising into your ad plans.
The Need for Social Advertising
According to Statista, as of 2020, there are an estimated 3.6 billion social media users worldwide and by 2025 it is projected to rise to 4.41 billion.
The rate of growth when it comes to social media is inevitable due to a substantial increase in the development of technological abilities for humankind.
As a result of this fast expansion in social media, many advertisers have realized that it can be used to grow their business’s audience range more rapidly than traditional advertising.
One reason why social media is imperative for your small business is the growth in your SEO rankings that it will implement. Search engine optimization (SEO) is the visibility ranking of a site that pops up in search engines for viewers. In other words, having a social media presence and being active online leads to your business’s increased likeliness of having a high position on search engines when one makes a search.
So, just how significant is the correlation between SEO and social media? Highly significant.
The interconnected relationship between social media and SEO is a result of an increase in a website’s backlink rate. For example, Matthew Woodward partnered with a business that needed assistance with SEO. In this process, the team's building of backlinks led to a successful explosion in the company’s search rankings and resulted in them ranking #1 for the keyword “unhealthiest foods”. This case is just one success story of a multitude, and with the help of Stiddle, you too can use social media ads to leverage your SEO results.
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Many advertisers appreciate social media due to how great of a brand awareness that it establishes in relation to other methods of advertising.
Consistency is key when it comes to your brand and providing social content regularly to your customers establishes understanding about what your brand and mission are all about. For example, Nike’s slogan “Just Do It” is a trigger word for many since Nike withholds a strong trademark associated with their brand.
Furthermore, thanks to social ads, the process of establishing catchy ways for your business brand recognition is much simpler in relation to traditional advertising methods that businesses had to rely on in the past.
Targeting a Specific Market and Demographics
Although some mistake a target market and a target demographic to be the same, they are quite different and are critical in the use of social ads for expansion of your small business.
A target market “refers to a group of potential customers to whom a company wants to sell its products and services” and aim for individuals based on their value to a business. While, a target demographic is more narrowed down and is when “advertisers target online advertisements at consumers based on demographic information”, such as one’s gender or age.
What many advertisers are attracted to in social media is the ability it provides users a way to utilize analytics and understand both the target market and demographic that their business should be focused–all at an optimal rate.
The capacity to pinpoint those who will be likely interested in your products/services and being able to invest your ads for those individuals, allows you to ensure that you will be receiving profit.
Social media also provides a fast way for businesses to establish brand loyalty. In fact, “53% of Americans 12+ who follow brands in social media are more loyal to those brands.”
Having a social presence is a great way for your business to increase your customer retention rate and in return expand your range of clients that will continue coming to you in the future.
Through the use of social media content posts, it helps build your brand’s trust and constructs an instant way for viewers to engage and connect with you in a way that they would not be able to through other advertising techniques.
Moreover, social media holds a vast influence on the human race and whether or not your small business is currently active on it or not, your prospective customers are; therefore, it is in your business’s best interest to get plugged in.
There you have it, top reasons why advertising on social media goes hand-in-hand with growing your small business.
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