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Expanding Your Business with Marketing

Are you searching the web trying to find ways of using marketing to help expand your business? Well, you have come to the right place and are about to have many of your questions answered.


This post, brought to you by Stiddle, will outline the top 7 tips for expanding your business using marketing.



Are you searching the web trying to find ways of using marketing to help expand your business? Well, you have come to the right place and are about to have many of your questions answered.


This post, brought to you by Stiddle, will outline the top 7 tips for expanding your business using marketing.


1. Customer Relationship


One of the keys to expanding your business is first ensuring that there is an established relationship between you and your existing customers. Why? Since these are the individuals who have made purchases with you in the past and have already demonstrated their interest in what you’re selling. Therefore, chances are that they’ll likely continue making purchases in the future.


Not only is it probable that your current clients will continue buying from you, but maintaining a relationship with them increases the likelihood that they will refer you to their friends–drawing in a new crowd.


2. Analyzing Competition


No matter what business you are running, chances are that you have some form of competition.


What is important to take away is pinpointing prospective customers and displaying how your business is unique and why one should choose you rather than your competitors.


Here are some ideas for attracting customers to your business rather than your competition:

  • Research: Research and analysis of what has worked and hasn’t worked for your competitors is an efficient method for getting ahead since they are in the same business realm as you–use their mistakes to your advantage.

  • Loyalty: Constructing brand loyalty is critical for your business by ensuring that in the future your customers will return. For instance, Apple heavily invests in the establishment of their brand loyalty to the point where 87% of consumers have stated that they will continue making purchases through them in the future.

  • Discounts: Many businesses have seen success by offering limited-time discounts and is an effective measure to have someone choose you.


3. Social Media Marketing


In a nutshell, social media creates exposure and is necessary for business growth. Not only is it cost-effective but is a tool for generating leads through advanced targeting that it provides users. Some examples of leads are a user’s name, email address, etc. that allows your business to follow up with viewers.


Additionally, social media allows for a two-way relationship between you and your prospective customer by providing them the ability to comment and send you messages about their opinions on your products/services. Understanding your specific products/services that have the highest sales helps you determine what you should be distributing more or less of.


Remember, being active on social media is just as important as having social media accounts. Here at Stiddle, not only do we produce new content multiple times a week across our social media platforms, but we also make sure to examine which content creates the highest traffic. Keeping track of your online activity is crucial for connecting to your customers. To sum, when it comes to social media, the opportunities are endless; therefore, due to its popularity today, its use would only benefit you.


4. Greater Search Engine Rankings


A search engine ranking is the order in which search engines display their results based on the content one searches.


Resources such as Google Adwords, provide the opportunity to improve a business’s search engine rankings through search engine optimization (SEO).


Utilization of SEO will help your business formulate new keywords that are commonly used and in return will filter your content more efficiently to grow your awareness.


5. Influencer Marketing


Influencer marketing is another effective way of expanding your marketing reach by using influencers to assist in your strategies. This form of marketing is best defined as a tactic businesses “use to promote their products and services by partnering with popular social media users or bloggers.”


In the age of social media and the Internet, there are hundreds of thousands of influencers that many watch daily– which businesses have realized can be made use of to expand revenue.


In fact, a survey conducted found that after asking people if they believed that influencer marketing was efficient or not, 92% responded that it is effective while only 8% stated it is not. This displays how many recognize the value of its use.


An example of how one would use influencer marketing is if a business was targeting a teenage female demographic–then they could reach out to an influencer who commonly reaches that audience, and have them promote their brand.


6. Host Webinars


Webinars are another engaging way to draw in greater clientele for your business. It creates the opportunity for a viewer to virtually see and hear you explain what your product/ service is and will likely increase their interest.


Webinars also provide your business with a way to communicate with viewers and answer any questions they have as if they were with you in person.


Moreover, webinars establish an experience that one would simply not receive through pure visitation of your website.


7. Video Marketing

A study conducted found that “54% of consumers want to see more video content”.


Many people are drawn to video content as a result of it providing visual aids to viewers and in return helps them gain greater confidence in a business. In fact, “website visitors are 64 to 85% more likely to [make a] purchase after watching a product video". Therefore, the use of video marketing is another effective measure to help expand your business.


Conclusion


There you have it, the top 7 ways of using marketing to expand your business! We hope that we helped!

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