When it comes to local brick-and-mortar stores, there are numerous tactics one can implement to promote themselves and attract a greater clientele rate.
This post, brought to you by Stiddle, will outline how to draw in greater store traffic for your local retail store.
Getting Digitally Listed
When one wants to find out more information about a store, what is the first thing that they do? Search online to get more information.
Therefore, having an updated digital profile that provides interested individuals with a way to gain greater insight about your products/services is a strong way of attracting more shoppers.
Below, we will list examples of information that are important for prospects to know:
Business name, business hours, address
Photos of your local store (inside and outside)
Your retail store’s appearance is the first impression a prospective customer will view. Hence, your business’s physical state such as outer window cleanliness, a nice paint job, etc. are all factors that can increase the chances of one coming into your store.
In fact, “95% of consumers report that exterior appearance is important in selecting a store to shop”. This statistic is important because it signifies how many believe that a business’s outer appearance is a factor that first draws them in.
Social Media Use
Although any business will benefit from utilizing social media, for local retail stores in specific it can mean the difference of having no customers, to having your store booming with people.
A research study “found that 34 percent of shoppers find that social media affects their purchase decisions”. In addition to social media activity increasing the likelihood that one will make a purchase, it also provides the opportunity for a business to establish relationships with prospective customers.
How? Think about it, social media has a hold on the majority of individuals. It has become the norm for people to check their social media regularly each day, and as technology continues growing–that hold will only get stronger. Meaning, what better way to advertise than on social media?
Moreover, formulating a retail social media strategy will build and strengthen your relationships with clients, enhance your local awareness, and overall boost your shopper rating.
To assist in your social ads, you can use professional tools; such as the software we have at Stiddle that was created to help local retail businesses like yourself. Once you sign up, we do all your social advertising work for you by generating high performing campaigns and sales funnels. If you are interested in a FREE TRIAL from Stiddle, Click Here.
Offering events for locals is another key method for attracting customers to your retail store. “According to the Event Marketing Institute, 87% of consumers claim to purchase a brand's products after having attended one of their in-store events”.
What type of event should you host? Curate events that match what market you are in. For instance, if you are a local fitness facility, you can host an event where people can get free or discounted fitness sessions from you. Offering incentives for people to visit your business is highly tactical.
Placement of sandwich boards outside of your business is a quick way to have locals that are walking by your store stop and take a look at what you are promoting–their use is a great way to attract others at an optimal rate.
When it comes to sandwich boards–it is an efficient method for sparking interest and provides you an opportunity to stand out against your competitors.
A factor that will set you up for retail customer growth is enhancing your customer service. Having memorable customer service is an important way of building your local store’s reputation. In addition to having your past customers return, it will also have them refer you to other locals in your area to pay you a visit.
For example, a local clothing store could make their customer experience better by spending time with clients to find them their perfect outfits–this strategy is highly efficient for building customer relationships.
Another way to attract more shoppers is by partnering up with influencers that can help boost your local traffic.
Targeting those that would likely be interested in your products/services and having a high profiled influencer that has that audience market themselves–will benefit your retail store significantly.
In 2019 a study reported that the “influencer industry is on track to be worth up to $15 billion by 2022”. Why? Because it works. People look up to influencers and seeing them promote a product/service is highly effective for increasing business sales.
Implementing store discounts and promotions is another great way of increasing your local business traffic. Who doesn’t want special offers on the products/services that they are purchasing? In fact, Salesforce reported that 77% of shoppers stated that discounts do influence where they shop and 48% admitted that a discount has sped up their purchasing decisions.
Providing limited-time offers makes your local retail store more desirable for many and will attract a larger crowd.
Furthermore, creating a loyalty program for shoppers who will be able to build up store points and in return will be able to receive rewards that will help attract a greater rating of shoppers.
We hope you see your success when you implement these strategies for attracting shoppers to your local retail location!
We are excited to help you excel!
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