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How to Increase Traffic on an E-commerce Business Website

The E-commerce industry is expanding rapidly in today’s technology-driven generation.


Are you a business wondering how you can increase traffic on your E-commerce website? Well, you have come to the right place because this post, brought to you by Stiddle, is about to provide you many strategies that you can utilize to boost your business traffic and sales.



Paid Social Media Advertisements


Investing in paid social media advertisements is a top way of growing your website traffic. With the use of social ads, you will be able to target the exact audience that your business is aiming for.


Depending on the social media platform, they each offer variance in their main audience scale. For instance, 75% of Instagram’s age demographic is between the range of 18-24 years old. While 84% of Facebook’s age demographic is 25-30-year-olds.


Therefore, when determining which social platforms your business will use, ensure you match the factors that best align with your audience and business goals.


For further help in your social media ads, you should use tools; such as the software we have at Stiddle that was created to help E-commerce businesses like yourself. Once you sign up, we do all your social advertising work for you by generating high performing campaigns and sales funnels. Getting Assistance from automated tools in the realm of social advertising is crucial. If you are interested in a FREE TRIAL from Stiddle, Click Here.


Email Marketing


As of 2020, it was reported that email marketing boasts a 4200% ROI, meaning that its place within the world of business is significant and has been for quite some time.


There are numerous ways of maximizing your email marketing strategy to expand your traffic on your E-commerce website.


One tactic for success through email marketing is by creating a personalized experience for your prospects. Curating your messages to a specific audience through segmentation of each individual's characteristics increases the chances of them clicking on your website link for more information.


Furthermore, establishing a consistent email schedule for your audience will also increase your E-commerce business website traffic.


Search Engine Optimization


The utilization of search engine optimization (SEO) is another extremely beneficial method for growing your web traffic. SEO is “the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.


Hubspot reported that “80% of a website’s traffic begins with a search query”–which is why SEO becomes involved. Through the targeting of popular keywords, SEO provides the opportunity for implementing those specific words into one’s own E-commerce marketing. This strategy in return grows one's search engine rankings on top search engines, such as Google.


Below we will list out some ways you could implement SEO to increase your traffic with the usage of target keywords:


  • Blogging: Making consistent blog posts is an efficient way for boosting your organic business traffic. Even at Stiddle, we post multiple blog posts a week to grow our viewer range. By plugging in top keywords into your posts regularly, it will boost your SEO ranking.

  • SEO landing pages: SEO landing pages are “the pages optimized for search engines.” Focus on search traffic and build your website straight to the point for your viewers.

  • Data: Make use of resources such as Google Analytics that will provide direct metrics of those that have visited you online in the past which will help you target future prospects. For example, if you notice that the majority of your website visitors are a specific age demographic or are located in one geographical location–you will be able to better target others who fit that demographic as well.


Influencer Marketing


It goes without being said–influencer marketing use is a strategy that can easily set you apart against your competition. Why? Think about it, influencers are those that others look up to; therefore, if influencers are posting content for their audience asking them to check out your website–chances are, they will.


Additionally, if viewers see that the influencers they are following are advocating for the use of products that your E-commerce business is offering, not only is it likely that they will view your site, but chances also are that they will also make a purchase. Meaning that not only will your website traffic grow, but so will your sales.

Video Content


A research study found that video content leads to a 157% increase in organic traffic; therefore, it is a highly effective way of growing your website traffic.


People love visual aids, and video content matches that description by grabbing viewers’ attention instantly. For this reason, another strategy your marketing team can implement is using channels like YouTube to create video content.


An example of the type of videos you can place out for prospects are educational videos that would keep your viewers interested in learning more. Educational posts are also another way of establishing your E-commerce business’s credibility, which is beneficial for increasing your online traffic.


Conclusion


There you have it, key methods for expanding your E-commerce business websites online traffic!


We are excited to watch you excel!


To help you manage your business through the coronavirus crisis, Stiddle has created a toolkit for businesses and a customizable flyer for businesses to communicate their coronavirus efforts to customers.


Stiddle — aims to bring you inspiration from leading respected marketing experts.



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