Are you struggling with the shut down during these uncharted times? If so, you’ll know that it’s difficult for everyone due to businesses having to pause all non-essential activity. So what do you do now? Many people have found success by continuing their advertising remotely via social media. But there are a few things you should know to ensure it runs successfully. This post will tell you what you need to know to make sure you are still driving customers while being behind the walls of your home.
Is there a point in advertising if you are shut down?
Without a question, yes.
Although the business may currently be on pause; it doesn’t mean that your company is on that pause forever. It is necessary to continue getting your name out there so that once we can resume our daily lives, that you don’t lose opportunities that you could have created right now.
You haven’t lost customers, it is temporary. Utilize what you can to market your plastic surgery business to the public. Keep in mind, just as you are stuck at home; so are your potential patients: reach out to them in ways that you may or may not be familiar with. [hint: SOCIAL MEDIA!]
One positive aspect about the pandemic that will benefit YOU, is that quarantine has created a lot of extra free time for people to plug into social media more often. Chances are that this will allow for a rise in increased opportunities in your company’s future.
With the right amount of advertising establishing the mission of your business and what you have to offer will lead to many long term benefits.
What are ways to utilize social media?
You’re probably wondering what you can implement through social media to promote a plastic surgery business, right?
1. Platforms such as Instagram allow you to hold live videos for viewers to watch.
Through your “live” you can show potential patients what you bring to the table and why coming to you is the right decision
An alternate approach is to hold private conferences through Zoom/Skype with those who have questions and provide feedback based on their individual case.
At Stiddle, our team holds weekly conferences via Zoom to stay connected, which allows for a personal connection one would receive in an office.
There are even platforms that provide telemedicine software that create the opportunity for health professionals like yourself to continue treating patients whilst being at home. Being able to talk virtually allows for the same person-to-person contact that you would have at a consultation in your office.
2. Investment in ads, such as Google/Facebook.
In the scenario where you aren’t sure how to reach an audience or even want a little boost on getting your name out there; ads provide significant assistance.
Your ad should:
Be an attention grabber. Consumers today encounter 3,500 to 5,000 marketing messages a day. Stand out. For instance, provide before and after pictures of your work on others.
Explain what you want potential patients to know about your company. What makes you different from another company.
Provide easy access for someone to express their interest/get in touch with you.
If you want even further expansion in your ads, Stiddle is the way to go! Stiddle’s goal is to help online businesses run pre-targeted Facebook ads to fit your target customer using artificial intelligence. Utilization of Stiddle will get your plastic surgery firm's name out to the public with the click of a button. If you are interested in a FREE TRIAL, Click Here.
3: Email marketing.
If you aren’t already aware, email marketing actually has the highest ROI of any marketing channel.
Allows for personalization between you and a potential patient.
Can use email segmentation and group subscribers based on a set of criteria.
4. Provide special offers.
We are all human, aren’t we? It is in our nature to be drawn towards discounts; especially in the climate of our world's current condition with the coronavirus, saving is an important factor.
Could hold virtual events and provide those who attend a reward.
Provide offers to those who schedule appointments right now.
Make patients excited about coming to you.
Work on what you didn’t have time for before.
What better time than now to improve your business?
Whether it be working with your team to plan out ways to improve strategies within the office for the future or simply learning how to display your company’s values behind the screen of a device: it is important to make the most of our current situation.
Being in an age where technology is the future, it is crucial to get on board, even if it is something new for you.
Find a way to draw in an audience and do not take no for an answer.
Now that you know a few tips on how to continue marketing despite the world's current state, you’re ready to carry it out!
It is pivotal to remember that everyone is facing this situation together and it is key to take advantage of all the resources available to you. Although as a society we are in new territory, working together is what will get us through it.
Imagine it is five years from now and you are chatting with your co-workers or friends about what you did during the COVID-19 crisis. Are you going to be someone who says that they did nothing and wasted this precious time, or are you going to be the individual who impresses others by giving it your all now?
Invest in your future. This is temporary.
To help you manage your business through the coronavirus crisis, Stiddle has created a toolkit for businesses and a customizable flyer for businesses to communicate their coronavirus efforts to customers.
Stiddle — aims to bring you inspiration from leading respected marketing experts.