Customer Intelligence Platform

Customer intelligence from
first touch to revenue

Give your marketing, sales, and AI teams a complete view of every customer journey — then deploy AI agents to uncover growth and scale revenue. Built for B2B and D2C growth teams.

Cookieless
IRIS Identity
No cookies. Full visibility.
Stiddle IRIS tracks every visitor and customer without first or third-party cookies — giving you up to 3 years of persistent identity data.
Privacy First
GDPR CCPA APA Encrypted
Built for compliance.
Fully GDPR, CCPA, and APA compliant. All data is encrypted end-to-end and 100% owned by you — never sold or shared.
AI Native
AI Attr Score Aud LTV ROAS CAC
Intelligence at the core.
Every model — attribution, scoring, audiences, and forecasting — is powered by LLMs trained on your brand's own customer data.
Adanola
Grand Seiko
Bernardo
Premier Lacrosse League
Generation Love
Assos
Diesel
Marin
Draper James
Alfred
Finisterre
Copilot
Connected sources4 connections · 1 customer model
  • SalesforceCRM · accounts, opportunitiesConnected
  • ShopifyOrders, customersConnected
  • StripePayments, subscriptionsConnected
  • Marketing & adsGoogle Ads, Meta Ads, LinkedIn Ads, HubSpotConnected
Customer model48.2Kpeople3.1Kaccounts18.4Korders

Illustrative data

Connect my Salesforce CRM, Shopify orders, Stripe payments, and all my marketing and ads data.

Every growth team is trying to answer one question: what actually turns a first visit into revenue?

The answer is scattered. Ad platforms, your website, your CRM, and your product each hold a piece of the customer journey, and each reports its own version of the truth. Cookies expire, buyers switch devices, and long buying cycles outlast the tools built to track them.

We built Stiddle to put the journey back together. It connects every signal, resolves anonymous and known activity into one persistent customer and account profile, and keeps that history for up to three years.

With the full journey in one place, you can see which channels, campaigns, and touchpoints drive pipeline and purchases, and give AI agents the context they need to act on it.

So marketing, sales, and AI all work from the same understanding of your customers.

10B+
Customer events processed
3 Yrs
Persistent customer visibility history
B2B + D2C
People, account & revenue intelligence
100+
GTM & data sources

Trusted by teams at

Arccos
Adanola
Bernardo
Grand Seiko
Premier Lacrosse League
Generation Love
Assos
Diesel
Marin
Draper James
Alfred
Arccos Golf
Cradlewise
Finisterre
Assos Switzerland
YouFibre
Paper James
Brand
Arccos
Adanola
Bernardo
Grand Seiko
Premier Lacrosse League
Generation Love
Assos
Diesel
Marin
Draper James
Alfred
Arccos Golf
Cradlewise
Finisterre
Assos Switzerland
YouFibre
Paper James
Brand
The customer intelligence layer

One customer. Every interaction. One source of truth.

Your customers interact with dozens of systems across their journey. Stiddle connects those fragmented signals into persistent customer and account profiles — giving your organization one source of truth from the first anonymous interaction through pipeline, purchase, and revenue.

Explore Stiddle's Data Layer
The Stiddle platform

One platform for customer intelligence

Identity, customer profiles, attribution, analytics, AI, account intelligence, and activation — all built on the same customer data foundation.

Profiles
Connect anonymous and known interactions into persistent, unified customer profiles.
Explore Profiles
app.stiddle.com · Identity
Use cases

Built for the questions that drive growth.

Understand what's working, what isn't, and what to do next across the entire customer journey.

Marketing Attribution
Understand which channels, campaigns, and touchpoints influence pipeline and revenue.
LTV Analytics
Know which sources, campaigns, and customer segments create your highest-value customers.
Media Mix
Understand how channels work together and where to allocate your next dollar.
Account Intelligence
See which accounts are engaging, who's involved, and what they're interested in.
Customer Journeys
Visualize every interaction from first anonymous touch through conversion and revenue.
Forecasting & Planning
Use historical performance and customer behavior to forecast growth and plan spend.
Sales Prioritization
Surface the accounts and prospects showing the strongest buying intent.
Conversion Optimization
Find where customers drop off and understand what drives conversion.
AEO Measurement
Understand how AI discovery channels influence customer journeys and conversion.
Pipeline Acceleration
Identify the signals, content, and interactions that help move opportunities through pipeline.
Audiences & Retargeting
Build high-intent audiences and sync them back to your ad platforms.
Churn & Retention
Understand the behaviors and signals associated with retention, expansion, and churn.
Explore all use cases
Stiddle IRIS

See the journey before you know the customer

Stiddle IRIS connects anonymous and known interactions into persistent customer profiles, giving you visibility across sessions, devices, channels, and long buying cycles — even before a customer identifies themselves.

Cookieless Identity
Connect customer interactions without relying on traditional cookies.
Persistent Customer History
Maintain up to three years of customer journey context across long buying cycles.
Cross-Session & Device Resolution
Connect fragmented sessions and devices into persistent customer profiles.
Explore Stiddle IRIS
Visitor Identification

Stiddle IRIS can also tell you who they are.

Stiddle identifies the people and companies interacting with your website, ads, and marketing — no form fill or conversion required. Every identified visitor is merged into their IRIS profile, so you see their full history with your company for up to three years.

Explore Visitor Identification
25%+typical match rate Person + companylevel identification Up to 3 yearsof history, merged with IRIS
Attribution

Understand what actually drives revenue

Go beyond last-click and platform-reported conversions. Stiddle connects customer touchpoints to pipeline, purchases, and revenue — then lets you analyze performance using AI-powered and traditional attribution models.

AI Attribution
Multi-touch
First touch
Last touch
Linear
AI model
Customer journey — 7 touchpoints · 4 channels · Converted $4,800
LinkedIn Ad
Day 1
Google Ad
Day 4
Page view
Day 6
Email
Day 12
G Retarget
Day 18
Referral
Day 22
Purchase
Day 26
Phantom AI
Surfaces hidden mid-journey assists — the blog, the retarget, the email that kept a deal alive.
Credit weight — same journey, different model
12%
LinkedIn
18%
Google
22%
Page view
26%
Email
14%
G Retarget
8%
Referral
LinkedIn
Google
Email
Referral
Organic
Models trained on your data
AI attribution models learn from your own customer journeys and conversion history.
Every touchpoint connected
Analyze paid, organic, email, CRM, sales, and website interactions together.
Compare models instantly
Compare AI-powered and traditional models using the same underlying customer data.
Explore Attribution
Customer stories

See what teams uncover with Stiddle.

Grand Seiko
“It’s a really cool platform, we’ve definitely got our monies worth and more.”
Parker W.
Paid Media for Grand Seiko
Read Case Study
Grand Seiko watch
$137K
in over-attribution recovered
Adanola Bernardo Grand Seiko Premier Lacrosse League Generation Love Assos
Stiddle AI

AI is only as good as the context you give it.

Frontier AI models are incredibly powerful, but they don't understand your customers, your business, or what drives your revenue.

Stiddle gives AI the context it's missing — connecting customer behavior, marketing, sales, CRM, product, and revenue data into a unified intelligence layer that AI can understand and act on.

Bring your customer context to any AI.
Give ChatGPT, Claude, Gemini, and other AI tools secure access to live customer intelligence through Stiddle MCP.
Explore Stiddle MCP
Claude
OpenAI
Gemini
Any MCP client

Turn customer context into answers — and answers into action.

Ask questions in plain language, uncover opportunities automatically, and take action across the customer journey with Stiddle AI.

CMO
"Which channels generated our highest-LTV customers last quarter?"
CRO
"Which campaigns influenced the most closed-won pipeline?"
Sales
"Which accounts should my team prioritize today?"
RevOps
"Which opportunities have marketing engagement but no recent sales activity?"
Analytics
"Build a funnel from first visit → demo → opportunity → closed won."
Stiddle CopilotLive data

Ask Copilot anything…

Copilot

AI can make mistakes. Review for accuracy.

Explore Stiddle AI Copilot
Built for your business

Customer intelligence for every revenue model.

Whether you're generating pipeline or driving purchases, Stiddle connects customer activity to the outcomes that matter.

Built for B2B

See every account journey — from first touch to closed won

Connect digital activity to the people, accounts, opportunities, and revenue inside your CRM. Understand which accounts are engaged, what influenced pipeline, and where sales should focus next.

hubspot.com
HubSpot
salesforce.com
Salesforce
LinkedIn
LinkedIn Ads
Google
Google Ads
6sense.com
6sense
Account & opportunity intelligence
Understand engagement across every person involved in an account or opportunity.
Pipeline & revenue attribution
Connect campaigns and touchpoints to leads, opportunities, pipeline, and closed revenue.
Intent & sales prioritization
Surface accounts showing meaningful buying signals so sales knows where to focus.
Acme Corp — opportunity intelligence
← Back
Acme Corp
Overview
Touchpoints
People
View in CRM ↗
Stage
Open Opp
Deal value
$24,500
First touch
Google Ad
Touchpoints
58
Touchpoints 58 total · 10 types
9%
14%
9%
5%
47%
5%
11%
Google Ad
Page view
Form submit
Referral
CRM
Order
All stages
Closed won
Open opp
Quoted
Order
NovDecJanFebMarApr
Open opp
Quoted
Touchpoint
Google Ad → Product view
DateNov 03, 2025
Revenue$24,500
StageAwareness
Explore Stiddle for B2B
Built for D2C & Commerce

Understand which customers, campaigns and channels drive profitable growth

Connect advertising, website, commerce, email, and customer data to understand the complete path to purchase — and optimize around revenue, LTV, and profitability instead of platform-reported conversions.

Blended media performance
Compare channels using one consistent source of revenue truth.
LTV & cohort analytics
Understand which sources, campaigns, and customer segments create your highest-value customers.
Customer journey attribution
See how channels work together across the complete path to purchase.
Channel mix · ROAS contribution · May 2026
Email
6.1×+18%
Facebook Ads
4.2×+12%
Google Ads
3.8×+6%
TikTok Ads
2.1×-3%
Pinterest
1.4×-8%
Organic
—+4%
Stiddle AI Insight

Customers exposed to both Email and Facebook accounted for 62% of attributed revenue this period and converted at 3.4× the observed rate of single-channel journeys. Pinterest ROAS declined 8% month over month, making it a potential area for further analysis or budget reallocation.

Explore Stiddle for D2C
Built for every team

One platform. Every team that touches revenue.

Give every team a shared view of the customer while delivering the insights and workflows they need to make better decisions.

How different teams use Stiddle
CMO
See marketing's complete impact on growth.

Connect investment to customer acquisition, pipeline, revenue, and LTV across every channel.
CRO
Understand what creates and accelerates pipeline.

See how marketing and sales interactions influence accounts, opportunities, and closed revenue.
Performance Marketing
Optimize around customer outcomes, not platform metrics.

Compare CAC, ROAS, LTV, and revenue across campaigns and channels using one source of truth.
RevOps
Create one source of truth for your revenue engine.

Connect CRM, marketing, customer, and revenue data into a consistent operational layer.
Sales
Know who to contact — and why.

Prioritize accounts using intent signals and understand the customer journey before the first conversation.
Analytics
Give teams answers without another SQL request.

Create trusted dashboards, funnels, flows, and self-service customer intelligence from one data layer.
Explore solutions by role
Security & governance

Enterprise security and governance, built in.

Protect customer data with enterprise-grade identity, access, encryption, and governance controls built for organizations with complex security requirements.

SAML SSO
Centralize authentication through your organization's identity provider.
SCIM Provisioning
Automatically provision and deprovision users across your organization.
Encryption
Customer data encrypted in transit and at rest.
Audit Logs
Maintain visibility into user activity and changes across your Stiddle environment.
Access Controls
Control access to customer data, workspaces, and platform functionality.
Data Governance
Maintain control over how customer data is stored, accessed, and used.
GDPR CCPA HIPAA Ready APA
Explore Security & Compliance
FAQ

Frequently asked questions.

Quick answers on what Stiddle is, who it's for, and how it fits into your stack.

What is Stiddle?

Stiddle is a customer intelligence platform. It connects the data from your ads, website, CRM, commerce, and revenue systems into persistent customer and account profiles, so your marketing, sales, and AI teams work from one source of truth from first touch to revenue.

What can I do with Stiddle?

Resolve anonymous and known activity into a single profile with Stiddle IRIS, see the full customer journey, and attribute pipeline and purchases to the channels and campaigns behind them. Then act on it: score accounts, build and sync high-intent audiences, and use Stiddle AI to ask questions in plain language and surface opportunities automatically.

Is Stiddle a CRM?

No. Stiddle works alongside your CRM rather than replacing it. It connects to systems like Salesforce and HubSpot and ties marketing and website activity to the people, accounts, and opportunities already in your CRM.

Is Stiddle for B2B, D2C, or ecommerce?

All three. B2B teams use Stiddle to follow account journeys from first touch to closed won and see what influenced pipeline. D2C and ecommerce brands use it to understand the complete path to purchase and optimize around revenue, LTV, and profitability.

How is Stiddle different from other attribution and analytics tools?

Most tools rely on cookies that reset after 7 days, so they lose track of a customer long before the journey ends. Stiddle IRIS doesn't use cookies and keeps customer identity persistent for up to 3 years.

Attribution works differently too. Instead of relying on a single traditional model like last click, which ignores most of the journey, Stiddle's attribution models are trained on your company's own data. They learn from your historical journeys and conversions to allocate credit across every touchpoint.

And it all runs on one customer data foundation, so identity, attribution, analytics, AI, and activation share the same view of the customer.

Does Stiddle rely on cookies?

No. Stiddle IRIS connects anonymous and known interactions into persistent profiles without first or third-party cookies, with up to 3 years of identity history. You get visibility across sessions, devices, and long buying cycles, even before a customer identifies themselves.

What does Stiddle integrate with?

Stiddle has 100+ GTM and data integrations, including Salesforce, HubSpot, Klaviyo, Shopify, Stripe, Google Ads, Meta Ads, and LinkedIn Ads. You can also connect your existing data warehouse and bring Stiddle data into your AI tools through the Stiddle MCP server.

Where is my data stored, and who owns it?

You own your data. It's never sold or shared, and where it lives is up to you. With Stiddle's composable architecture, Stiddle runs on top of your existing data warehouse, so your customer data stays in your own environment. If you don't have a data warehouse, Stiddle Cloud stores and manages it for you, so you can get started without one.

How much does Stiddle cost?

Pricing is tailored to your business and how you plan to use the platform. Book a demo and we'll walk you through the options and put together a quote.

Turn customer data into your competitive advantage.

Connect every interaction. Understand every journey. Act on every opportunity.