Customer Journeys

Understand the journeys your customers make.

Identify your path to greater conversions with customer journey analytics.
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What can I do with Customer Journeys?

In short, Customer Journeys allow you to . . .

Understand the paths customers take to purchase

Gain a comprehensive understanding of customer behaviors, preferences, and touchpoints.

Identify every interaction a customer takes on your website

Uncover valuable insights into every website visitor's online behavior.

Scale campaigns based on event data captured from customer interactions

Scale campaigns using data-driven precision, maximizing impact and resonance across your audience.

See which campaigns are responsible for a conversion throughout a customer's journey

Optimize your marketing strategies, and enhance the overall conversion pathway for increased profitability.

Build and sync audiences based on customer data captured from their journey

Create custom audience segments and sync in real-time with other tools for a personalized and impactful outreach.

Identify customer data from every channel.

Never doubt your campaign data again, easily see a list of all customers who've purchased from a specific campaign, then dive deeper into their journeys.
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A view of the entire customer journey.

Get a birds eye view of the entire customer journey - even for anonymous website visitors.

Uncover what drives sales and activate customer data.

Analyze customer journeys, then take action with real-time audience activation.
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Frequently Asked Questions

Have questions about Customer Journeys? We've got answers.
How do Audiences work?
Audiences are built using customer data gathered from Identity Resolution. When you build an audience and add people into it, you can sync it in real-time with your ad channels. This is great for prospecting and re targeting campaigns.
What integration connectors can I use with Audiences?
You can connect Stiddle to your ad channel connects to sync with. Find a list of all Stiddle's connector integrations here.
Are audiences synced in real-time with my ad channels?
Yes, all Stiddle Audiences have the option to sync in real-time - so as new people meet the audience criteria, they'll automatically be added to the audience.
Does Stiddle provide it's own data for my audiences or do I need to use my own?
Stiddle Audiences are powered by your customer data. You can segment and build audiences to sync with your ad channels in real-time. Stiddle does not provide audience data, other than the data Stiddle collects from the Stiddle Pixel and Identity Resolution.
What is the difference between Stiddle Audiences and standard ad audiences (like Facebook)?
Stiddle Audiences use customer data and first-party data collected from the Stiddle Pixel and Identity Resolution to build audiences in real-time. Native ad channels use 3rd party data that is inaccurate and customer data that needs to be synced manually.
How many Audiences can I create?
You can created and sync unlimited audiences from Stiddle.