How to Connect Your Facebook Pixel to Shopify in 2022: Best Guide

This article will discuss the basics and advantages of Facebook Pixel and how to connect your Meta Pixel to your Shopify store.
How to Connect Your Facebook Pixel to Shopify in 2022

Understanding Facebook Pixel

Meta makes it easy for you to understand the effectiveness of your advertising by allowing you to connect your Facebook Pixel to Shopify. This will enable you to skip all guesswork and make data-driven decisions.

Consider this: have you ever wondered how effective your marketing methods are but continue with what is assumed to be the best choice without a definitive way of checking? Facebook Pixel is easy to set up and incredibly beneficial for businesses to ensure that their advertisements effectively carry out their intended purpose.

To learn more specifically about the Meta Pixel and its functions, we recommend you check out our ultimate guide to creating a Facebook Pixel in 2022. This article will specifically focus on connecting your Facebook Pixel to Shopify after its creation, providing a step-by-step guide to this process.

What is Facebook Pixel?

According to Meta (Facebook), the Meta Pixel is a piece of code that, once integrated into your website, can understand the actions people are taking on the website; this will allow you to measure how effective your advertising is. The Meta Pixel tracks a variety of events, including but not limited to:

  • Page views
  • Time on page
  • Add to cart
  • Purchase
  • Add payment information
  • Search
  • Add to wishlist

More specifically, you can use it to ensure that your ads are being shown to the right audience by finding new customers or people who have performed a particular desired action on your website.

You can also use it to drive more sales by setting up automatic bidding to reach the people who will most likely take the desired action.

It can determine the results of your advertisements by measuring what happens when people see them, which allows you to understand the impacts of your advertising campaigns.

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Why is it beneficial to connect your Facebook Pixel to Shopify?

Aside from providing the benefits stated previously, Facebook Pixel can also revolutionize your Shopify store in terms of audience creation, measurement, and optimization. There are several benefits when you connect your Facebook Pixel to Shopify.

With Pixel-based custom audiences, you can retarget and encourage previous customers to purchase more items. This will for sure improve your conversion rate and increase sales. Customers also have varying interests, whether you sell multiple products or just one, so creating custom audiences based on data gathered by Facebook Pixel will allow you to develop tailor-made advertisements for various types of customers.

Because the pixel can gather information regarding customers’ actions, you can see which products customers showed interest in but did not end up making a purchase. Using this data, you can run advertisements for these products to these customers to encourage them to complete the purchase.

Since Facebook has a robust database of user characteristics, it can help you reach more “lookalike audiences,” which are potential customers who share similarities with those who have already made purchases at your business.

You can optimize your advertisements using Facebook Pixel by displaying them to those more likely to engage with your products. Because of the data it collects, the pixel can help you display advertisements to those with a higher probability of performing specific actions, such as purchasing a product or signing up for a newsletter.

Last but not least, Meta Pixel gathers information on how well your advertisements are performing. These insights and statistics will help you determine whether your current strategies are worth pursuing or if another method would be ideal.

Connect Your Facebook Pixel to Shopify: Step-by-Step Guide

If you have not created a Facebook Pixel yet, read our post on how to create one. Now let's get into how to connect your Facebook Pixel to Shopify.

Finding Your Pixel ID

Make sure your Shopify store is up and running without problems and that you can update your website’s code. Then, you can proceed with the following steps:

  1. Open your Facebook Business Manager.
  2. Click the icon on the top left corner to open the menu, then select “All Tools” from the bottom. Then, click on “Pixels” under the section titled “Measure & Report.”
Selecting Pixels from Facebook Business Manager
  1. On the bottom of your screen, you should see the Pixel ID. Copy it for later use.

Entering Your Pixel ID

  1. Open your Shopify store and navigate to the “Preferences” section.
Navigating to Preferences in Shopify to Add Facebook Pixel
  1. Scroll down to find the “Facebook Pixel ID” section. Paste your Facebook Pixel ID that you copied earlier into this section.
Pasting Facebook Pixel ID into Shopify
  1. You’ve just connected your Facebook Pixel to your Shopify store! See the next section to double-check that it’s working.

Adding Your Pixel Via Partner Integration

  1. When creating a new Facebook Pixel, navigate to your Facebook Events Manager and click the green “+” button to Connect a New Data Source.
  2. Select your data source and press “Connect” to name your pixel.
Selecting the correct data source type
  1. When asked to check for partner integration, enter your website address. If you are eligible, you can choose to connect via Conversions API and Meta Pixel or Pixel Only.
Checking for partner integration
  1. Select “Set up with partner integration” next if you choose the recommended option.
Choose to connect your website through Conversions API and Meta Pixel or Pixel only
  1. Select Shopify from the options and proceed with the prompts.
Choosing to set up Facebook Pixel with partner integration

Add the Facebook App in Shopify

For this method of connecting your Facebook Pixel to Shopify, you’ll then need to log in to your Shopify dashboard. After that follow these steps:

  1. Go to apps on the sidebar and click on shop for apps located in the top right corner.
  2. Type Facebook into the search bar. Look for the Facebook Channel and click add app.
  1. Once the page that notifies you of the download appears, scroll down and click add sales channel.
Update Sales Channel

Checking Your Pixel Status

Go back to the “Pixels” section of your Facebook Business Manager. If you see that the status says “Active,” then you’re all set! It may take up to 20 minutes for it to start working.

Congratulations, you've connected your Facebook Pixel to Shopify!

Facebook Pixel: Conclusion

Facebook Pixel is an effective tool for businesses to analyze their marketing strategies. It can collect data to understand your customers' actions when interacting with your website, taking the guesswork out of advertising. When used with Shopify, the Meta Pixel can revolutionize your advertisements' performance.

We hope that you have found this article helpful and were able to connect your Facebook Pixel to Shopify smoothly. Please follow us at for more marketing blogs like these!

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