What the Use of Digital Marketing Specialization in a Company Does for a Business


Introduction - Digital Marketing Specialization

No one can deny the importance of digital marketing for a small business. But, some people don't realize that digital marketing isn't just a specialty within business marketing; it covers a wide range of marketing strategies, spanning everything from web analytics to social media to content marketing.

Learning how to incorporate various specializations of digital marketing into your small business will help you promote your brand. Below we have a list of the various specializations of digital marketing and how you can use them to grow your small business.

What Are Some of the Different Types of Digital Marketing?

There are many different varieties of digital marketing, and not all of them will be used in the same way or to the same extent. Keep your business's specialties and goals in mind when you decide which specializations of digital marketing you want to use and how you want to use them.

Content Marketing

Content marketing is the process of using content like infographics, blogs, surveys, podcasts, and questionnaires, amongst other forms of content, to market your business. The creation and distribution of this content can help you spread your brand without explicitly advertising yourself.

One reason why content marketing is so successful at increasing website traffic and sales is because users will come to your website because they are curious about your content and are subsequently exposed to your products and services. Since people whose needs match your products would be the ones most drawn to your content, you increase your chances of exposing your brand to the right people by creating helpful content.

Examples of incorporating content marketing include small accounting firms blogging about tips on how to file taxes, publishing firms posting interviews with successful authors, and self-help gurus starting podcasts to inspire others.

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Email Marketing

Throughout the decades, email marketing has been an effective staple of digital marketing. Email marketing is a strategy where businesses keep in contact with customers through email. It is best used to promote new products, promotions, or rewards programs.

An effective tactic of email marketing is using it to stay engaged with repeat customers, although it's important to not bombard them with emails. For example, you should send surveys to customers who recently purchased from you to ask them about the customer experience. From their answers, you can further hone your marketing and customer success strategies.

Additionally, if you have a reward program, you can use emails to send special promotions to loyal customers. Or, conversely, if someone was purchasing from your website and entered their email but never completed the purchase, you could email them to see if there is any problem you can help them address.


SEO (search engine optimization) and SEM (search engine marketing) are two extremely important elements of digital marketing. Since Google processes 63,000 searches per second, using this platform to effectively target the right audiences is imperative. Though the two are related, SEO and SEM are different approaches to marketing. SEO is the use of keywords in your content so that your website appears higher up on searches while SEM is the use of paid advertising on search engines through tools like Google Ads.

Both SEO and SEM can be game-changers for you to grow your small business since billions of people around the world use search engines and you can specifically target your ads to your ideal audience in the ideal location at the ideal time.

Social Media Marketing

Platforms like Facebook, Instagram, and LinkedIn provide large and diverse audiences that small businesses can reach in just a few clicks. Social media marketing has some overlap with content marketing since businesses post their own content on these sites whether it be photos, videos, customer testimonials, or articles. On social media, it's important to include all types of content on your accounts to keep it more engaging, although you should maintain a consistent theme and branding.

Social media marketing contains a mix of organic and paid advertising. Posting photos and videos on your account is free, organic advertising while targeting your ads to specific users is paid advertising. To be effective, your small business should include a combination of both types of social media marketing.

Despite the fact that creating an account is easy, maintaining a strong social media presence and engaging users isn't. That's why Stiddle wants to help you grow your small business by helping you create a social media marketing campaign. With our artificial intelligence algorithm, we can create the perfect Facebook and Instagram ads for you by analyzing your specialties, location, and competitors.

We know that digital marketing isn't always easy, especially with so many specializations to consider and implement, which is why we are offering a free 7-day trial period. If you don't see any results within the first week, we will extend your free trial, no questions asked.

Web Analytics

The most amazing and unique thing about digital marketing is that digital marketing produces data, unlike other traditional forms of marketing. Web analytics focuses on using tools like Google Analytics to study patterns in the data that your digital marketing campaigns produce. You can use this data to understand which users engage with your content, which users end up purchasing from you, and which users become repeat customers.

Learning how you can convert engagement into sales can help you evolve your marketing campaigns so that you spend your marketing budget more wisely and target the right audiences.

In order to help you better understand how successful your ad campaigns are, Stiddle will create an effectiveness ranking for all of your ads. By automating your ad campaign, we can help you allocate your budget to the ads that are the most effective. Since web analytics is one of the most important specializations of digital marketing, we want to help you incorporate it into your social media marketing campaign.


Digital marketing comes in various forms, and incorporating different specializations of it into your marketing strategy can help you promote your brand. By using a combination of these marketing strategies and maintaining your brand across all of these specializations, you will make your small business stand out from the rest.

Stiddle - aims to bring you inspiration from leading respected marketing experts.

Looking to learn more about Facebook Ads? Learn more from our Facebook Ads Tutorial Blog Post!

Checkout Stiddle's Blog Article: Ultimate How-To Guide on Facebook Ads

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