Are you a small business looking for ways to utilize Facebook to aid in your marketing needs? Then you’ve come to the right place.
“Why Facebook marketing?” you may ask. When it comes to social media advertising, Facebook is at the top of the charts and is “the number one ad channel for both B2C and B2B companies”. Thus, it is an ally of social media marketers.
This post, brought to you by Stiddle, will outline the steps to creating a Facebook Business Page, what you can use it for, and the major tools that Facebook provides small businesses for online marketing.
How do you get started? Let’s jump right into it.
The first step is to navigate to the Facebook Business page: https://www.facebook.com/pages/create. Choose your page type: business/brand or community/public figure. Next, plug in your business information.
Your page name is the name that one is likely to look for when searching for your business. The category tab is a word/ set of words used to depict the type of business you have.
The Facebook Business Page will then
ask for you to input further details about your business, such as your phone number.
Once you finish setting up your Facebook Business Page, it is time to add images.
Visual aids are highly important in social media advertising; therefore, it is necessary for your marketing plan. Furthermore, the images you set as your accounts profile picture and cover image must connect to your brand and business’s mission.
Now you have to create a username that will catch your audience’s eyes. Then, click ‘Edit Page Info’ and insert information about why a potential customer should choose you rather than your competitors for the product/service you are offering. This section is important because it provides the viewer’s a way of understanding what your business is about at an optimal speed.
Including a call-to-action button on
your Business Page is highly beneficial. A call-to-action instantly redirects viewers to your website to gain further details about why you’re worth their time.
A Facebook text post may seem self-explanatory: it is a post made on one’s page that purely includes text. Using Facebook text posts can be used efficiently to get feedback from your viewers and helps build brand awareness on your Business Page. For instance, you can use text posts to ask your customers about their opinion on your product/service.
Facebook photo and video posts are another way of driving engagement with your Business Page. As mentioned before, visual content creates an appeal for customers. In fact, it was found that social media posts that include images or video media “produce 650 percent higher engagement than text-only posts”.
Another feature Facebook has is live video sessions that allow for a personalized relationship between you and your audience due to its instant interaction. For example, you can have a Q&A session on your Facebook live to create a connection between you and a viewer. Personalization is a game-changer for marketers because it forms a link to your audience and increases the likelihood that they will make a purchase.
Ads have proven to drive growth in traffic rates for one’s website. However, for small businesses that are just starting out with the utilization of online advertisements, it is important to obtain a strong understanding of how to use them efficiently.
Although Facebook offers several free methods for marketing your business through their Business Page, another available option is investing in paid advertisements.
Use of Facebook Ads is an effective way of raising awareness for your business throughout one of the most used social media platforms. To put it into perspective, in 2019 Facebook’s ad revenue was roughly 70 billion U.S. dollars; therefore, if used correctly it will help one boost your sales.
You can even use tools; such as the software we have at Stiddle that was created to help small businesses like yourself. Once you sign up, we do all your advertising work for you. Stiddle runs pre-targeted ads to find your intended audience using AI, meaning Stiddle automatically generates high performing campaigns and sales funnels for all businesses (e-commerce, info-product, local business, etc.)
So, there you have it- Facebook’s role in small business marketing.
You now can start planning out a marketing strategy that best fits your business to reach your goals!
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