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Social Media Ads Costs: What Do Ads Really Cost? [2021]
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Social Media Ads Costs: What Do Ads Really Cost? [2021]
August 7, 2020

Introduction - Social Media Ads Costs

Is your advertising team wondering what the average cost of your ad budget would be with the use of social media ads? Well, you've come to the right place.

Many businesses have found social media advertising to be a highly efficient method for expanding their business growth.

This post, brought to you by Stiddle, will outline advertising cost differences between the top social media channels and what they include.

Are Media Ads Needed?

Without a doubt, yes! Social media is here to stay and expand; therefore, your advertising team needs to formulate your strategies through its inclusion.

In addition to utilization of platforms where your customer base is most likely plugged in, you also have the ability to target and retarget prospective customers through social media.

If you are unsure of how to get started on the shift from traditional advertising to social media advertising, you could even use tools; such as the software we have at Stiddle that were created to help small businesses like yourself.

Once you sign up, we do all your advertising work for you by generating high performing campaigns and sales funnels. Getting Assistance from automated tools in the realm of online marketing is crucial. If you are interested in a FREE TRIAL from Stiddle, Click Here.

Different Social Channels

The top social media platforms used for advertising are:

  • TikTok
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Each channel offers unique qualities that the others may not offer. Additionally, depending on the social platform, the viewer base will be different for this reason, it is necessary to find where your target customer is and your advertising goal is.

TikTok Ads:

Although TikTok is a fairly new social channel in relation to others, it has already climbed up the social chain and is one of the most used platforms with roughly 800 million users.

TikTok provides several options for advertisers:

Facebook Ads

With 2.6 billion users, Facebook is another extremely popular social media platform to use for social advertising.

Facebook also provides several options for advertisers:

  • Video Ads: This method features ads through the display of video content. Video ads typically cost within the range of $0.15 to $0.50 per click.
  • Single Image Ads: This ad measure displays content through a single image and generally has a cost of $2.00 and higher CPC.
  • Collection Ads: Displays a cover image in addition to featured images and videos of products/services.
  • Carousel Ads: Features up to 10 images/ videos in an ad.
  • Etc.

In a nutshell, Facebook ads generally range from $400-$1600 spent by businesses per month.


Instagram is another popular social networking platform holding 854.5 million users.

Instagram's ad format is very similar to Facebook ads except for the cost.

  • The average CPC of Instagram ads are between $0.50 and $2.
  • Their ads are bought through the process of auction bidding (where the advertiser bids on the cost of ad).
  • Factors such as ones gender, age, etc. all contribute to the ad cost.

Social Media Advertising Cost


Having 330 million active monthly users, Twitter is another highly used social platform.

  • Promoted Tweets: Uses Tweets that are already made and used to sponsor content. This ad type has an average cost between $0.50-$2.00 per action.
  • Promoted Account: Is aimed to promote the user's account rather than a pure tweet. The cost of having a promoted account is generally between $2-$4 per follower.
  • Promoted Trends: This feature displays your content at the top of the promoted trend list and has an average cost of $200,000 a day.


To connect into a more professional digital network - LinkedIn is a highly useful platform with 660 million users.

Similar to Instagram, LinkedIn focuses on customer bidding and auctions for advertising needs. In fact, you can get started with any budget and stop your ads at any time.


Having an understanding of your business' advertising goals will be extremely beneficial when deciding which social media platform/s you will utilize. They each vary in type and cost; therefore, it is necessary to do your research!

We hope we were of assistance!

Best of luck!

Stiddle aims to bring you inspiration from leading respected marketing experts.

Looking to learn more about Facebook Ads? Learn more from our Facebook Ads Tutorial Blog Post!

Checkout Stiddle's Blog Article: Ultimate How-To Guide on Facebook Ads

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