In this guide, we will go over the complete process of creating a B2C Facebook Lead Ads with Facebook Ads Manager and how the Stiddle platform can help you create compelling and unique landing pages to help you acquire and convert potential leads. By the end of this article, you should have a strong foundation in B2C lead generation with the help of B2C Facebook Lead Ads and the Stiddle platform.
B2C Facebook Lead Ads are increasingly important in a world as digitized as ours. The responsibilities of meeting potential prospects or leads have increasingly shifted to marketers rather than the other way around. This trend can be seen in the business-to-consumer (B2C) industry, where businesses of all sizes have been scrambling to collect information from as many interested prospects. We don't blame them! After all, lead generation is the best way to find, win and retain new and loyal customers, primarily through social media, where you can offer them a personalized experience.
While several social media platforms you can advertise on, none is more effective and far-reaching than Facebook -now, Meta- where 2.9 billion active users visit the site every month. We are very excited to get started!
So, without further ado, let us get started!
According to Facebook, lead generation is the process of building interest in a business's products or services. We would argue it's one of the most critical steps. In fact, generating quality leads is a top priority for many B2C marketers, with 79% agreeing. After all, it's becoming harder for B2C businesses to acquire quality leads when customers demand a more personalized and immersive experience.
During the lead generation process, your main goal is to encourage viewers to provide as much information about themselves as possible so that you may target them in later ad campaigns while providing them with a seamless customer experience. This can be done via Facebook's Lead Form or your own landing page with Stiddle. While you may not have converted them into paying customers, those who've filled out your forms have shown interest in learning about your products or services. It'll be your job to coax them into converting!
Facebook Lead Ads are essentially online forms pre-populated with questions for users to fill out with their personal information. What's unique is that users will not be redirected out of the Facebook platform, meaning there is no need for an external landing page!
There are pros and cons to using this lead ad form strategy. One of the main pros is that the lead's information is already pre-populated in the form, making it easier for a lead to submit. However, one of the main cons is that these lead forms don't have nearly as much information about the product or service you are offering. Hence, not giving the lead enough information to decide whether they should fill out the form or not - this is why we prefer landing pages.
Additionally, when a user clicks on your call-to-action (CTA) button, they are presented with a pre-filled form with information that Facebook already has. These generated leads are then directly synced into your business's customer relationship management (CRM) system or synced into Stiddle's Lead Manager for lead profiles, allowing marketers to follow up on them more effectively. This is the key to offering a seamless user experience, reducing the drop-off rate, and leaving a positive impression on your leads.
Creating B2C Facebook Lead Ads is like creating any other paid ad.
Now, your B2C Facebook Lead Ads should be live! Congratulations!
If you need more help, consider looking at Facebook's own training course on creating lead ads or grabbing a free trial of Stiddle and creating lead ads in a few minutes with minimal knowledge. Furthermore, there are many tools out there that you can use to help you improve and maximize the results of your ads. Though we may be biased, our personal favorite is Stiddle which we will go over in the next section!
Stiddle is a wonderful platform that helps you create, optimize and deploy your full-funnel Facebook ad campaigns in minutes. From finding your ideal target audience to generating graphics for your custom landing pages that store your leads in an easy CRM, Stiddle can do just that for you by leveraging the power of artificial intelligence and machine learning. Furthermore, Stiddle optimizes your ad spend budget by automatically allocating your budget to high-performing social media ad campaigns. Not a single penny will be wasted!
This section will go through the steps of creating a B2C Facebook Lead Ads with the Stiddle platform. Don't worry. It's not that different from creating ads on the Facebook platform.
Before we get started, create a free Stiddle account if you haven't already. You can do so by clicking this link.
If you scroll down a little, you can alter your ad placement.
12. Finally, you'll be taken to the last step, where you review your campaign before publishing it.
Once you've decided that everything looks good, click Publish Campaign. You can also save it as a draft.
If you haven't updated your Facebook payment method, a window will remind you to do so.
Congratulations, you've created a Facebook Ad on the Stiddle platform!
If you want to see the leads that have been collected, head on over to the left sidebar. Select My Leads.
In addition to viewing your leads, you can also add new leads manually in this window by clicking on the +Lead button. You can also integrate your MailChimp account to follow up on your leads via email.
In the following two sections, we will use some examples of B2C Facebook Lead Ad campaigns.
While there are tons of benefits when using Facebook Lead Ads as a B2C business, here are a couple of reasons why we love it:
If you're interested in reading more about the advantages and disadvantages, check out this article on Facebook Lead Ads that we've previously written.
Snowflake has a Facebook Lead Ad that popped up in the right column, next to my News Feed.
You're redirected to a landing page that encourages you to provide your personal information when you click on it. In exchange, they offer you a free e-book. This is a great way to incentivize consumers to complete the process rather than drop out.
While this example is more applicable to B2B industries, the concept can also be used for your B2C Facebook Lead Ads. Perhaps, a discount code will suffice! I know I would complete the process if I could save some money!
We'll examine The Real Deal newsletter sign-up ad displayed on a mobile device for our following example.
As you can see, they added an intriguing description to persuade users to sign-up. Once you click Sign Up in the bottom right corner, you will be taken to a Facebook Instant Form page instead of the last example where you were redirected to a different website.
You can see that the ad is asking for my email on this page. While this example shows a blank text box, it usually would be populated with user information.
Once the user goes through all the steps and clicks Submit, The Real Deal has gained a new lead that they can target in the future!
Here is a brief overview of the entire process on a mobile phone:
Whew! We have finally reached the end! This should get you started on B2C Facebook Lead Ads so that you can get potential prospects with the goal of converting them into loyal customers. Remember, even though Instant Forms may offer a more seamless customer experience, this may result in lower-quality leads that might not convert. Always try to draw your users in with quality content that will quickly grab their attention.
To better understand how a customer decides to purchase a product or service, we recommend you check out our article on the buyer's journey.
We wish you the best of luck in your business endeavors. Be sure to follow our website for more marketing articles like these!